Quoting Google, “Starting in February 2021, Phrase Match will begin to incorporate behaviors of broad match modifier (BMM) to simplify keywords and make it easier to reach relevant customers.” Sounds a bit technical? Let’s simplify it for you… What is Phrase Match Keyword Your results might show you ads on searches that are not exactly…
Google has recently made changes to the text ads in Google Ads so that you have more room to convey your message to customers. Now, you can: Add a third headline to your ETA Add a second description to explain more about your product or service Use up to 30 characters for each headline Use…
Google is known for its new technologies and is always keeps updating its different Google products to make them more user-friendly and easier to use. Lately, Google has launched Google Pay service which enabled users to send money directly to any one’s account just by using their phone number. One can also request money from…
As the technologies are changing there is a need to change in the digital world as well. Google, as the most prominent digital advertising player in the world, is not behind the trend. Google is regularly changing the landscape of the paid search advertising. Therefore, we have made here a quick list of the most…
